Our Mission
Rock 'n' Roll Highway, a nonprofit organization, documents and preserves music history across North America, Europe, and beyond. From iconic stages to historic streets, we passionately celebrate the stories that shape our musical heritage. Based in Los Angeles, we champion musicians from diverse backgrounds—women, African American influences, LGBTQIA+ artists, and various genres. Through sponsorship and advocacy, we honor both iconic and overlooked talents who have shaped rock 'n' roll and music culture worldwide.
There is a story around every corner.
We have carefully selected the best artists in the industry to highlight on the Rock 'n' Roll Highway. From local talents to international stars, juke joints deep in the Delta to Madison Square Garden, we focus on today's icons and many of music's forgotten trailblazers.
Join us on the Rock 'n' Roll Highway: Your ticket to ride
Embark on an extraordinary adventure with Rock 'n' Roll Highway as we travel across America, Europe, and the globe, exploring iconic rock 'n' roll landmarks and hidden gems that honor music history. Discover legendary stages, historic streets, and the stories behind the rock and roll music that changed the world.